Marketing in Brief: Guess Kids hairspray
This article was originally published in The Rose Sheet
Executive Summary
Guess Kids hairspray: Leaves hair "touchable and brushable without softness or stickiness," Guess division Baby Guess-Guess Kids said. The hairspray will be promoted by print ads still under development, the company added. Available in March at Bloomingdale's, Baby Guess-Guess Kids stores and salons, an 8.4 oz. bottle of hairspray will retail for $8.95...