Carme Age Defiant skin care line expanded with Mill Creek Botanicals.
This article was originally published in The Rose Sheet
Executive Summary
CARME BACKING AGE DEFIANT LINE WITH ESTIMATED $2.5 MIL.-$3 MIL. MEDIA PLAN IN 1997, the Novato, Calif.-based company said. Carme International's Mill Creek Botanicals Age Defiant collection, which is being expanded with three new products at the end of March, will be "heavily advertised" during the year, beginning with a "major ad campaign" consisting of print, TV and radio spots. The campaign is scheduled to launch in May or June, the company said.