Coty Calgon Body Mist $2 mil. ad campaign to debut in May books.
This article was originally published in The Rose Sheet
Executive Summary
COTY EXTENDING CALGON APPEAL WITH BODY MISTS, a line of six "clean, fresh" scents bowing in April. The line will represent the only out-of-bath products marketed under the Calgon name and could present a springboard for Coty to move into other Calgon after-bath products such as lotions, Coty said.