Lamaur Willow Lake shampoo and conditioner line shipping to mass market now.
This article was originally published in The Rose Sheet
Executive Summary
LAMAUR ADDING WILLOW LAKE HAIR CARE BRAND TO CONSUMER OFFERINGS, which include the PermaSoft, Salon Style and Style brands. The launch of Willow Lake, now shipping to mass market doors, comes a year and a half after Mill Valley, Calif.-based Electronic Hair Styling purchased Lamaur from DowBrands ("The Rose Sheet" Dec. 4, 1995, p. 4). Other Lamaur hair care offerings include the salon brands Apple Pectin, Lamaur, Nucleic A, Vita/E and Pativa. EHS also is developing the Resonance Frequency Transfer permanent waving system technology for salons.