Marketing in Brief: Natures Family
This article was originally published in The Rose Sheet
Executive Summary
Natures Family: Bubbling Bath oils are "especially suited for dry to extra-dry skin," while Foaming Body Buffers cleanse, exfoliate and moisturize skin, Dep said. Available in two fragrances, Rain Fresh and Peach Blossom, the moisturizing bath oils "act as a barrier protecting from dryness," the company said. Foaming Body Buffers contain "gentle buffing grains," alpha hydroxy acids and conditioning moisturizers, and are available in Fresh Pear and Iced Melon scents. A 10 oz. bath oil and a 12 oz. body buffer will retail for $1.80 apiece...