Marketing in Brief: Aubrey Organics
This article was originally published in The Rose Sheet
Executive Summary
Aubrey Organics: Signs Olympic race-walker Debbi Lawrence as spokesperson for the company's Neat Feet Foot scrub and Feet Relief massage cream. Lawrence will appear in ads tagged "Because the weight of the world isn't always on your shoulders," Aubrey said. The spots will run in health and "alternative health" publications. Feet Relief massage cream contains cayenne pepper, which "blocks the activity of substance P in the body, a compound needed for transmitting pain impulses to the central nervous system," the company said. The massage cream also contains peppermint oil to soothe, and emollients "keep the skin smooth," Aubrey added. Neat Feet foot scrub also contains cayenne pepper and peppermint oil, as well as almond meal, walnut shells and oat flour for exfoliating. Available in March, a 4 oz. massage cream costs $8.60, while the same size foot scrub retails for $7.50...