Marketing in Brief: Barrielle
This article was originally published in The Rose Sheet
Executive Summary
Barrielle: Intensive Hand Treatment cream "helps repair dry, chapped, rough hands" overnight, Great Neck, N.Y.-based Barrielle said. The product features oat beta glucan, an oat derivative that "provides a protective barrier directly on the skin to prevent dryness," the company stated. The cream also contains passion flower and honeysuckle to calm and soothe; red clover blossom, a "natural healer"; papaya leaves to soften skin; and jasmine, a "natural non-irritant." A 4 oz. cream is packaged with cotton gloves, which are worn along with the product to "intensify the overnight treatment." Available in April, the cream will retail for $25...