Marketing in Brief: CCA Industries
This article was originally published in The Rose Sheet
Executive Summary
CCA Industries: Bikini Zone cream "instantly relieves the uncomfortable symptoms associated with post-hair removal folliculitis such as itchiness, bumps, pimples and inflammation," the company said. The cream "exfoliates the top layers of skin," and "smoothes away the appearance of bumps and pimples in about 24 hours," according to the company. Radio ads promoting the product will run throughout the year with an ad budget between $5 mil. and $8 mil, according to CCA Industries...