Marketing in Brief: Cosmar
This article was originally published in The Rose Sheet
Executive Summary
Cosmar: Adds six "Salon Sheers" to the Pro10 nail lacquer collection -- Precious (pale pink), Whisper (Light metallic violet/silver), Daydream (pale peach/pink), Moonlight (light metallic blue/silver), Flirt (dark pink with blue undertones) and Goldie (gold metallic). The Renaissance Cosmetics division is also adding two promotional colors to the Pro10 collection in March: Moss (light green) and Violetta (light violet). The nail lacquers retail for $3.99 each...