Marketing in Brief: Ilona
This article was originally published in The Rose Sheet
Executive Summary
Ilona: In The Clear Active Night Treatment lotion contains cyclic enzymes to "better regulate oil flow from beneath the skin," Denver, Colo.-based Ilona said. Designed for "oily, blemished, irritated, grayish [or] environmentally sensitive" skin, the lotion is also formulated with lactic acid to "cleanse and heal" the skin's surface through "gentle exfoliation," the company added. Available now in select Neiman Marcus locations and Ilona's four free-standing doors, the 1.7 oz. Active Night Treatment is priced at $75...