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Marketing in Brief: The Fragrance Foundation

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

The Fragrance Foundation: "Fragrance Fun Day" sponsors include Firmenich, Givaudan-Roure, IFF and Quest International. Firmenich will host a perfume lab, while Givaudan-Roure will sponsor a children's fragrance game room. IFF and Quest will demonstrate their technologies, with IFF showing its "Living Flower" technique and Quest sponsoring on-line activities. Fun Day takes place at Lincoln Center in New York City...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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