Marketing in Brief: Vita-Hair nutritional supplements
This article was originally published in The Rose Sheet
Executive Summary
Vita-Hair nutritional supplements: "Energize and protect the scalp and will help prevent hair loss," New York City-based J.F. Lazartigue said of its first product in the nutritional supplement category. The vitamins contain "energizing" plant extracts, including lemon zest, wheat germ and horseradish, vitamins A and E, zinc cystein, methionine, and "anti-hair loss" vitamins B2, B5 and B6, the company said. Lazartigue recommends taking six vitamins daily for "a minimum of three months." Shipping now to Neiman Marcus and to the J.F. Lazartigue salon on Madison Ave. in Manhattan, 60 capsules will retail for $32...