Gillette relaunching White Rain under two sub-brands.
This article was originally published in The Rose Sheet
Executive Summary
GILLETTE RELAUNCHING WHITE RAIN AS STREAMLINED HAIR CARE BRAND, unifying the five existing White Rain lines into two sub-brands -- Classic Care and Collections. White Rain Collections will incorporate the Plus, Essentials, Exotics and Solutions lines, and the Classic Care brand will include the products formerly marketed as the White Rain base brand. Gillette will promote the new White Rain sub-brands through coupons, targeted FSI drops and sponsorships.