Polo Sport Woman Body Fitness is Ralph Lauren entree into women's treatment market.
This article was originally published in The Rose Sheet
Executive Summary
RALPH LAUREN ENTERING WOMEN's TREATMENT MARKET WITH BODY FITNESS, the first unscented skin care product to launch under the Polo Sport Woman umbrella, the Cosmair division said. Described by the firm as a "skin fitness" product, the beta hydroxy acid moisturizer's positioning falls in-line with the overall image of the Polo Sport Woman brand, which markets "sport as lifestyle," according to the company. Body Fitness will launch in May in department and specialty stores nationwide.