Versace Blonde Eau Fleurie, V'E Versace light fragrances debuting for summer.
This article was originally published in The Rose Sheet
Executive Summary
GIANNI VERSACE COSMETICS LINE DEBUTING SEPT. 1 with a full range of products from basics to bronzers, Versace Profumi said. The cosmetics line will incorporate a wide-spectrum palette of colors from "vibrant dark reds and purply browns" to "more wearable, classic" shades ("The Rose Sheet" Dec. 9, 1996, Marketing in Brief). The prestige line, which marks the fashion and fragrance house's entry into the cosmetics market, will likely be priced "slightly at a premium" to Chanel cosmetics, the company said.