In Brief: Soft Sheen Products
This article was originally published in The Rose Sheet
Executive Summary
Soft Sheen Products: Signs Spike/DDB as ad agency responsible for strategic development and production of advertising and marketing programs for the Chicago-based ethnic hair care manufacturer. The company will use the agency -- a venture between director Spike Lee and DDB Needham (Chicago) -- to strengthen its "leadership position in the marketplace," Soft Sheen said. Soft Sheen, whose brands include Soft Sheen, Optimum and Mizani, predicted that its 1996 sales would top $91.4 mil...