Marketing in Brief: American Crew
This article was originally published in The Rose Sheet
Executive Summary
American Crew: Relaunching Crew men's scent into the company's full salon distribution for Father's Day, the company said. American Crew initially launched the "effervescent" fragrance Oct. 1 as a promotional item for the holidays ("The Rose Sheet" Aug. 26, 1996, p. 1). Crew will be repackaged in a 1.7 oz. brushed silver bottle with a black cap. The original packaging featured a 2 oz. amber bottle with gold type. The scent will retain the price of $10...