Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Energize Moisture Recharge cream contains mineral particles to enhance the skin's "water-binding properties" and provide "long-term moisturization," Estee Lauder said. The cream "expedites moisturization to the skin and sustains the hydration level over a continuous period of time" to provide "radiant, smooth and toned" skin, the company explained. According to Lauder, Energize increases skin moisturization 35%, softness 36%, texture 40% and smoothness 57% over an eight-week period. On-counter now, a 6.7 oz. tube is priced at $29.50...