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Marketing in Brief: Make-Up Art Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Make-Up Art Cosmetics: M.A.C. "Color Abstractions" spring collection on-counter now. New lip shades include Skew, Jet and Abstract. For the eyes, M.A.C. is adding Brill, Fiction and Jest tones and new nail colors include Haze and Bubbles. The lipsticks and 3 g eyeshadows are $13 each, while the 1.5 g eyeshadow is priced at $10 and 14 mL nail polishes are $8...

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