Marketing in Brief: Murad
This article was originally published in The Rose Sheet
Executive Summary
Murad: Launches "365 Murad" catalog, which will feature the company's 365 collection and Murad Advanced Performance Skincare. The 365 line, which includes hair, skin and sun care products in addition to vitamins, debuted in Murad's 365 Spa in El Sungundo, Calif. in March 1996 ("The Rose Sheet," Feb. 19, 1996, p. 9). At the time, Murad said it was considering different options for expanding the brand's distribution. The company said that after it evaluates sales from the 365 line to determine which products are most popular, it will further expand distribution. The catalog will be available in the 365 Spa and has already been mailed to over 200,000 Murad customers who have placed orders through the company's toll-free number...