Marketing in Brief: Prescriptives
This article was originally published in The Rose Sheet
Executive Summary
Prescriptives: "Color In Bloom" spring collection designed with "spectrophotometer" technology that measures and records the hues of flowers to create cosmetics colors, Prescriptives said. Blushstick for lips and cheeks applies clear and develops into a unique color for each wearer, the company said. Rosy Rouge Cheekcolor's gel-based formula provides a transparent rosewater hue. Cheekbuds Creamy Cheekcolor's "organic glow...stays put all day" in Goldrose and Bluerose shades. Sheer Matte lipstick in Rosewarm and Rosecool provides a "velvety, petal finish" while letting natural lip color show through, Prescriptives said. On-counter in April, Blushstick is priced at $16, Rosy Rouge sells at $14.50, and Cheekbuds and Sheer Matte are $15 each...