Marketing in Brief: Guerlain
This article was originally published in The Rose Sheet
Executive Summary
Guerlain: "Ice and Acid" spring color collection includes "sheer and luminous colors" and "glistening tones." The collection includes Contouring Powder-Creme eyeshadow in Bleu Iceberg and Vert Anis and Kisskiss Hydro-soft lipstick in Opale Satin, Bleu Satin and Orange Insolent. The collection, which also includes blushes and nail polish, ranges in price from $15 for the nail polish to $25 for the Powder-Creme eyeshadow...