Cosmoprof Marketing in Brief: Jean Philippe
This article was originally published in The Rose Sheet
Executive Summary
Jean Philippe: Designer alternative fragrances launching in May include Racing Club, a Ralph Lauren Polo Sport impostor, Arctic Blue (Lancaster's Cool Water Woman); Bonanza (Givenchy's Organza); Impressions, an alternative to of Victoria's Secret Temptations; and Rivera (Paul Sebastian Nautica). The fragrances will be available in 10,000 to 20,000 mass market doors, (depending on promotional periods), including Woolworth's, CVS and Rite-Aid. A 100 mL bottle carries a suggested retail price of $4 to $5...