Marketing in Brief: Swisscare pour Givenchy
This article was originally published in The Rose Sheet
Executive Summary
Swisscare pour Givenchy: Travel kits for normal-to-combination/oily skin or normal-to-dry/devitalized skin are like "a personalized spa treatment," Givenchy said. The normal-to-combination/oily kit contains a 1.7 oz. Regulating Cleansing gel, a .5 oz. Gentle Exfoliating Massage, a 2 oz. Gentle Toning lotion, a 1.7 oz. Regulating mist, a .5 oz. Matte Regulating Daycare, a .5 oz. Hyda-Tricellia cream and an Eye/Lip makeup remover. The normal-to-dry/devitalized kit also contains the lotion and makeup remover, as well as a 2 oz. Gentle Cleansing Milk, a 2 oz. Gentle toning lotion, a .5 oz. Exfoliating Massage, a 1.7 oz. Balancing mist and a .5 oz. Fundamental Care. Available in August, the kits will retail for $75...