Marketing in Brief: Calvin Klein
This article was originally published in The Rose Sheet
Executive Summary
Calvin Klein: Eternity for women body polisher "gently buffs away surface impurities," with three exfoliators, the company said. The gel-grain cleanser comes in a 6.7 oz. size. Other additions include a .03 oz. powdered perfume, a 3.5 oz. body powder, a 6.7 oz. body lotion to "hydrate and protect," a 6.7 oz. oil-free shower gel and bath tablets. On-counter in September, the items range in price from $25 for a polisher, powder or tablets to $36 for the lotion...