Marketing in Brief: Pharmacia & Upjohn
This article was originally published in The Rose Sheet
Executive Summary
Pharmacia & Upjohn: Distributing "custom published glossy magazines" produced by Time, Inc." to Rogaine hair regrowth treatment users, the company said. Men's Living and Women's Living, to be issued quarterly to 242,000 users of Rogaine for Men and 120,000 users of Rogaine for Women, will include articles from Time publications such as Money, Fortune, Sports Illustrated, Time, Health and Cooking Light. Rogaine users can sign on to the company's Rogaine Direct "information support group" via a toll-free number, or through the Rogaine home page...