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Marketing in Brief: Sebastian

This article was originally published in The Rose Sheet

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Executive Summary

Sebastian: Laminates Get it STRAITT! gel "smoothes and straightens hair" for a "natural-looking finish," the company said. The newest extension to the Laminates brand, Get it STRAITT! leaves hair silky and shiny without dull ends or a "brittle feel," Sebastian added. The straightener joins Laminates shampoo, conditioner, hairspray, hi-gloss hairspray and hair drops. Available in salons in June, an 8.5 oz. straightener will be priced at $19...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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