Maybelline Volum' Express mascara TV ads airing in September.
This article was originally published in The Rose Sheet
Executive Summary
MAYBELLINE PREDICTING 20% INCREASE IN UNIT SALES FOR 1997 compared to 1996, the company said at a May 21 press briefing in New York City. The prediction is based on the success of several recent launches, including Express Finish nail enamel, which Maybelline says is the second leading nail enamel in the U.S., and Great Wear foundation, which has achieved the number-three spot in the foundation category, according to the L'Oreal division.