Beiersdorf supporting Nivea Vital with infomercials breaking in September.
This article was originally published in The Rose Sheet
Executive Summary
BEIERSDORF NIVEA VITAL SKIN CARE TEST MARKET TO BEGIN IN SEPTEMBER in two undisclosed cities, one on the West Coast and one on the East Coast, Beiersdorf's U.S. subsidiary said. The Norwalk, Conn.-based company anticipates it will follow the test market with a national launch in the middle of 1998 or early 1999. The six-SKU Vital line uses a vitamin-based formula developed for mature skin, according to the firm.