Marketing in Brief: Bath & Body Works Aromatherapy
This article was originally published in The Rose Sheet
Executive Summary
Bath & Body Works Aromatherapy: Collection "dispels and remedies...mind and body ailments" in four fragrances, the company said. Stress Relief contains eucalyptus and spearmint oils to soothe; Pure Refreshment "revives spirits" with sandalwood and citrus; "relaxing" Tranquil Sleep is formulated with vanilla, cedarwood and clary sage; and A Little Romance contains rosewood and juniperberry nuances. Each flavor is available in 10 forms, including a bath and shower gel, a thyme soap and a body lotion. Available now in Bath & Body Works outlets, the line ranges from $3.50 to $12...