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Chese-Pond's extends Mentadent with Advanced Whitening Formula toothpaste.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

CHESE-POND's EXTENDING MENTADENT WITH ADVANCED WHITENING FORMULA toothpaste. On store shelves now, the newest Mentadent formula contains fluoride, baking soda, peroxide, silica and zinc citrate. Citing data from an independent three-week clinical trial, Chese-Pond's claims that Mentadent Advanced Whitening Toothpaste "is statistically significantly better at stain removal and stain inhibition than Aquafresh Whitening and Rembrandt Whitening."

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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