In Brief: Garden Botanika
This article was originally published in The Rose Sheet
Executive Summary
Garden Botanika: Sales jump 44% to $23.9 mil. during first quarter of FY 1997 (ended May 3), the company reported. Store revenues advanced 54% due to the opening of six outlets during the three-month period. Comparable store sales increased 2%. Garden Botanika catalog revenues fell 26% as part of a planned reduction in circulation. Catalog sales represent 5% of the company's overall business. Garden Botanika reported a net loss of $3.2 mil., compared to a loss of $2.7 mil. in the first quarter of FY 1996. During the quarter, the retailer launched Perspective women's fragrance and expanded its home collection with a seasonal scent, Rue de Lilac. Garden Botanika is also doubling its cosmetics shade offerings and adding extra floor fixtures for display...