Marketing in Brief: Procter & Gamble
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble: Pantene Pro-V Ultra Firm hairspray replaces the brand's current hairspray offerings and becomes Pantene Pro-V's strongest holding hairspray, the company said. The launch reduces the current four-SKU line to three products. Formulated with panthenol and "special holding ingredients," Ultra Firm provides "all day hold and all day shine," P&G said. On counter in September, Ultra Firm will be available in 10.2 oz. non-aerosol spray, (regular and unscented) and 8.5 oz. aerosol spray, the hair spray will be line-priced at a suggested $3.19...