NACDS Marketplace In Brief: Del Naturistics
This article was originally published in The Rose Sheet
Executive Summary
Del Naturistics: Alpha Natural Plus skin care line "helps reduce the appearance of fine lines and wrinkles" while it "protects and nourishes skin," Del Labs said. The products will replace Naturistics' Alpha Natural collection. With the relaunch, Del eliminated Alpha Natural Body Polisher and added Alpha Natural Plus Time-Release Facial Serum. The serum contains liposomes in a polymer base for "sustained release of moisture protection," according to the company. A 1 oz. bottle sells for $9.95. Other products in the line, formulated with grapeseed instead of apple as in the Alpha Natural collection, include a 2 oz. Lightweight facial cream for $6.25; a 4 oz. Peel-off facial mask for $4: a 6 oz. Oil-Free facial lotion for $6.25; a 6 oz. Foaming facial cleanser for $4.95; and a 4 oz. facial soap for $2.35. The products are available now at chain drug and mass merchandiser outlets...