Avon Starring for Men to begin its global tour in November.
This article was originally published in The Rose Sheet
Executive Summary
AVON's LEADING MAN: STARRING FOR MEN TO BOW WORLDWIDE IN NOVEMBER as the direct-sales company's first global men's fragrance, the company said. The men's offering will be paired with its women's counterpart, Starring, which will make an earlier debut in September ("The Rose Sheet" May 5, p. 8). The Starring "master brand" will represent Avon's "most aggressive launch to date," Global Marketing and New Businesses President Andrea Jung said during a June 24 press event in New York City.