Marketing in Brief: Gary Farn
This article was originally published in The Rose Sheet
Executive Summary
Gary Farn: Dropping "several million" scented pieces to promote the St. John designer women's fragrance. Using in-store events, modeling and catalog advertising, Gary Farn said it hopes to double the fragrance's 1996 sales to $6 mil. in 1998. The boosted promotional schedule follows a U.S. distribution, sales and marketing agreement between Gary Farn and Irvine, Calif.-based clothing designer and manufacturer St. John Knits, effective July 1. The women's scent bowed in 1994 and is available in 300 Saks Fifth Avenue, Neiman Marcus, Nordstrom and St. John Knits' retail outlets...