Marketing in Brief: Lord & Berry
This article was originally published in The Rose Sheet
Executive Summary
Lord & Berry: Couture lip and eye products mark the first salon-only cosmetics introduction from the mass market color pencil manufacturer. The three-product line -- lipstick pencil, lip definer and eye definer -- offers "long lasting wearability" and a matte finish, the company said. Waterproof lip definer, "reduces feathering and bleeding," while the eye definer's creamy, soft formula provides "maximum control," the company added. The lipstick pencil comes in 12 shades, such as Venice (deep mauve), Monte Carlo (light orange-pink) and Rome (bronze-brown). The eye and lip definer is available in six tones, including Florence (purple-grape), Moscow (deep maroon) and Copenhagen (royal blue). Available in September, the lipstick pencils sell for $7.50 each, while lip and eye definers price at $5.50 apiece...