Marketing in Brief: X Body Talk
This article was originally published in The Rose Sheet
Executive Summary
X Body Talk: Unisex scent to be supported by a $2 mil. ad budget for the fourth quarter, with TV spots running on cable networks such as Black Entertainment Television and MTV, and print ads appearing in Rolling Stone and Vibe, according to Intercosmetic, the U.S. division of Wella Fragrances & Cosmetics Group. The "hip and cool" mass market scent is geared toward men and women ages 15 to 25, according to the company. Supplied by Firmenich, the fragrance opens with lime, geranium, galbanum, bergamot and marine notes, leading to a "fresh" heart of rose, jasmine, lavandin, cypress, carnation and clary sage. The "warm, sensual" and woody drydown comprises patchouli, sandalwood, musk and amber. Packaged in a clear, glass bottle with a grooved silver cap, a 3.4 oz. eau de toilette will be priced at $23...