Crabtree & Evelyn's Song de Chine body collection is first major launch under new parent.
This article was originally published in The Rose Sheet
Executive Summary
CRABTREE & EVELYN SONG DE CHINE SCENTED BATH AND BODY LINE marks the company's first major launch since it was purchased by Malaysia-based Kuala Lumpur Kepong Berhad. The five-SKU range, which Crabtree is promoting as the "essence of tranquillity," is available now in Crabtree & Evelyn doors in the U.S. Crabtree & Evelyn Song de Chine bowed in the U.K. and Canada in June.