Marketing in Brief: Pupa
This article was originally published in The Rose Sheet
Executive Summary
Pupa: Bouquet de Parfums Fiori women's fragrance collection, packaged in frosted glass flower bud-shaped bottles on nine-inch glass stems, will bow in the U.S. by the beginning of October. The scents will be available in 500 prestige doors, including Bloomingdale's, Dillard's and select Nordstrom stores, according to U.S. distributor The Wilkes Group (Old Lyme, Conn.). Supplied by Takasago, the nine eau de parfums include fruity, woody, musky Bleu Ciel, amber and musky Vert Printemps and oriental Rose Aurore. Each 20 mL scent will be priced at $25. Bouquet de Parfums Fiori is also debuting in France, Spain, Germany, the Middle East and South America; the scents bowed in Italy in May. Pupa is a subsidiary of Milan-based Micys Co., which also markets skin care and cosmetics products...