Marketing in Brief: Zotos' Bain de Terre
This article was originally published in The Rose Sheet
Executive Summary
Zotos' Bain de Terre: Botanical Boost Volumizing mist "produces natural looking results for all hair types...without compromising movement, softness or shine," according to Shiseido's hair care division. The mist contains white willow bark, spirulia for holding power and panthenol to "protect and strengthen" hair, the company said. Volumizing mist rounds out the Botanical Boost line, which includes Volumizing wash, Fortifying conditioner and Volumizing elixir. Rolling out now to approximately 12,000 salons, the mist will retail for $8.50 for an 8 oz. bottle...