BBSI Marketing in Brief: Noze Candy
This article was originally published in The Rose Sheet
Executive Summary
Noze Candy: "Deliciously" fragranced nail polish in 32 colors includes Sidewalk Spearmint (light green), Who Spiced My Pumpkin Pie (orange), My Honey Buns (cream) and purple Grape-o-licious, Las Vegas-based Noze Candy said. The start-up company claims the nail polish will maintain its fragrance for a week. Available in August, the salon polishes are positioned to 11- to 30-year-olds and priced at $6.50. The Noze Candy nail colors will be joined by matching lipsticks in October...