Marketing in Brief: American Crew
This article was originally published in The Rose Sheet
Executive Summary
American Crew: Anti-Dandruff shampoo "relieves the itching and scalp flaking associated with dandruff" with active ingredient zinc pyrithione, Denver, Colo.-based American Crew said. Menthol and spearmint oil deliver a "refreshing and cooling sensation, the company noted. The water-based dandruff formula provides hair with "extraordinary shine," American Crew said. Available in salons in September, a 200 mL tube is priced at $7.95. Anti-Dandruff shampoo joins American Crew's existing eight-SKU hair care line...