Shiara Amber Musk women's scent to bow in 16,000 mass market doors.
This article was originally published in The Rose Sheet
Executive Summary
SHIARA AMBER MUSK "SEDUCTIVE, SOPHISTICATED" WOMEN's SCENT TO DEBUT in September in 16,000 mass market doors including Kmart, Wal-Mart and Drug Emporium stores, Schaumburg, Ill.-based Shiara said. Print ads tagged "Amber Musk...a uniquely seductive fragrance. Provocative and arousing" will feature a model with tousled dark hair peering over her bare shoulder into the camera. Amber Musk will join Shiara's existing women's offerings, including Cherry Vanilla, Mandarin Vanilla and the Sunset Cafe fragrance collection, as well as the NFL and Vision men's scents.