Avon Potions, Lotions & Other Notions herbal products invite aromatherapy experimenting .
This article was originally published in The Rose Sheet
Executive Summary
AVON AROMATHERAPY OFFERINGS EXPAND WITH POTIONS, LOTIONS & OTHER NOTIONS, a six-SKU bath and body range that debuted in the direct marketer's Campaign 19 catalog in August. Potions, Lotions & Other Notions incorporates a number of botanicals and natural essences to create a line of products that offers six distinctly fragranced products, each with unique benefits. The offerings, which can be used alone or in combination with each other, greatly expand the direct marketer's aromatherapy offerings, which include Sunrise, introduced last year, Tranquil Moments (1986) and Soothing Seas (1994). The lines all feature a single scent and one general aromatherapy benefit.