Holiday Marketing in Brief: Champs-Elyees
This article was originally published in The Rose Sheet
Executive Summary
Champs-Elyees: Guerlain holiday gift set contains a 1.7 oz. eau de toilette spray, .85 oz. body lotion, .85 oz. body creme and a 1 oz. shaker talc (valued at $76.50) for $49. A second collection pairs a 1.7 oz. edt spray with a 6.8 oz. body lotion for $59. For the Samsara fragrance brand, Guerlain combines a 1.7 edt spray, a .85 oz. body lotion, a .85 oz. body shampoo and a 1 oz. talc (a $66 value) for $49. All sets were set to ship Sept. 1....