Holiday Marketing in Brief: Lancome
This article was originally published in The Rose Sheet
Executive Summary
Lancome: Body Holiday Basket combines a 5 oz. bottle of Re-Source body spray, a 3 oz. tube of Savon Fraichelle Invigorating body cleansing gel and a 3 oz. tube of Exfoliant Fraichelle Invigorating body scrub in a wire basket. Available in October, the set will be priced at $32. Other holiday sets include the Treatment Traveler, a silver toiletries bag with deluxe travel sizes of cleanser, toner, eye makeup remover, Primordiale moisturizer and a spa headband. Available for dry, combination and oily skin types, the bags will be on counter in September for $39.50 apiece. The Primary Performer set, available in November, pair a 1 oz. Primordiale with a 1 oz. Bienfait Total Day Fluide SPF 15 for $50, or a 1 oz. Primordiale with a 1 oz. Renergie Double Performance treatment for $55...