Warner Bros. to launch Taz cologne spray in November; Looney Tunes bath items available.
This article was originally published in The Rose Sheet
Executive Summary
WARNER BROTHERS LOONEY TUNES KIDS BATH & BODY COLLECTION BOWING in the company's 142 U.S. retail stores and 30 international stores in Europe, Asia, Australia, the Pacific Rim and Indonesia, the Burbank, Calif.-based entertainment firm said. Designed to make bath time "fun," the 41-product line of hair care, body wash and fragrance products modeled after characters from the "Looney Tunes" cartoon series, including Bugs Bunny, Daffy Duck, Tweety, Marvin the Martian, Wile E. Coyote and the Tazmanian Devil, the Time Warner Entertainment Company division said. The Looney Tunes products are also marketed through Warner Bros.' annual catalog, which is distributed to 2 mil. consumers.