Latin American market for fragrances boosted by direct sales -- Givaudan-Roure VP.
This article was originally published in The Rose Sheet
Executive Summary
LATIN AMERICAN FRAGRANCE MARKET OPENED UP BY DIRECT SALES marketing method, providing a "huge opportunity" for companies "to seriously market international brands" in Latin American countries, Givaudan-Roure Exec VP Claudio Weisz said at an Oct. 1 Fragrance Foundation conference on "Marketing Challenges South of the Border" in New York City. Door-to-door sales have "educated" Latin American consumers "to use fragrance," creating a vastly increased demand that can be capitalized on by other kinds of distributors, Weisz suggested.