Marketing in Brief: Chesebrough-Pond's
This article was originally published in The Rose Sheet
Executive Summary
Chesebrough-Pond's: Updated Vaseline Petroleum Jelly packaging features a "vibrant" blue lid with tips for product usage and a "modernized" seal, the company said. A handbook promoting the product entitled, "Celebrity Skin Care Secrets" offers usage advice from supermodels, actors, media personalities and athletes. The pamphlet includes a 50 [cents]-off coupon and is available at no cost to consumers through a toll-free hotline until Dec. 31. Chese-Pond's has already distributed 50,000 handbooks with additional distribution planned for 1998...